Link Exchanges: "Think Link"
Link exchanges are a crucial part of today's website marketing campaigns.
A link exchange is an 'interchange' or 'swapping' of links from your website to your link exchange partner's website and vice-versa. For instance, if you have a real estate website and you wish to generate more traffic to it, you might exchange links with your mortgage partner's website and the local chamber of commerce website among others.
Why are they so important? Because search engines find them useful in calculating the popularity of one website vs. another. The goal is to attain 'link popularity'. According to SearchEngineWatch.com, "link popularity refers to the number and quality of the incoming links that are pointing to your site. These other sites consider your site important enough to link to. So, in the (search) engine's view, your site is considered important as well."
In general, the solution to achieving 'link popularity' is to reciprocate links. You would think that "the more links you have, the better", but this is not the case. It is the 'quality' of the links and how they are employed that is more important. Running a link exchange campaign can even severely hurt your website's popularity if conducted improperly because the search engines do not take being 'tricked' with spurious techniques lightly.
At Webcast 1, our marketing department is well versed in the ins and outs of link exchanges and we maintain a highly active link exchange for our clients to participate in.
If you would like to see the power of a quality link exchange in action, contact your Webcast 1 representative today and remember to 'Think Link'!