These days Link Popularity is more of a determining
factor in search engine ranking than meta tagging. Development of link
popularity should be one of the primary activities of any webmaster interested
in their website's success.
If the site your are considering exchanging links
with is Link Partnered with sites that are considered "good
company" and are on-topic for the "theme" of
your website, then it is a good Link Partner
candidate for you. If you are marketing a real estate site,
then a biomedical website would not be on-topic, and would
not be a good link partner candidate. The name of the game
here is relevancy.
This will cause the following listing to be rendered: