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Case Study - Scentiments

Scentiments
www.scentiments.com

Our Challenge:
Create a world-class e-commerce perfume retail website that will challenge Perfumania for market share in the multi-billion dollar fragrance industry. Create a memorable user experience containing all the latest customer service web appliations.

The Solution:
Following the Webcast 1 formula for success, we began with an attractive, engaging homepage design featuring simple navigation and introduction of 'The Fragrance Guru' interactive character. The infrastructure consists of Microsoft IIS Site Server Commerce Edition. Marketing? To compete with Perfumania and other top perfume sites, Scentiments relies upon SearchWiz MAX search engine marketing campaign, including link exchanges, directory submissions, ppc management and international search engine submissions.

 

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